Pure leisure image 1

Pure Leisure Group

Brand Identity & Digital

Pure Leisure operates 16 holiday parks across the UK with popular locations in Lancashire, Yorkshire and North Wales. Each park offers a different experience, from luxury getaways in the Lake District to family breaks in Northamptonshire.

We worked to refine Pure Leisure’s existing identity, updating communications by introducing new typography and a mature muted colour palette throughout offline and digital marketing.

Pure leisure digital 1

The Pure Leisure website has been designed for those looking to purchase holiday homes or book short holidays. Clear sectioning, subtle brand details and the use of iconography create a clean layout that encourages sales across the portfolio.

A mix of serif and sans serif type is used throughout the design as part of content hierarchy, distinguishing call to actions to tempt users.

Pure leisure digital 2
Pure leisure guidelines 1

An annual holiday brochure and park specific ownership brochures complement the website, making use of lifestyle images and colour coding to define park locations.

Pure leisure holiday brochure 1
Pure leisure holiday brochure 2
Pure leisure bags