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Now Recruit

Brand Identity & Digital

Now Recruit are leading recruitment specialists for aviation working with major airlines and technical suppliers around the world.

In a competitive environment, Now Recruit needed to rethink its identity and digital experience to create a good impression to both job seekers and employers, and to compete against large recruitment agencies.

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Now Recruit formally used a clock for their identity to reference their ability to respond quickly. Whilst this was a literal take of their brand name, it failed to represent the company’s specialism of aviation.

Taking inspiration from airfield and runway markings, we developed a brand centred around an aeroplane with assets inspired by aviation symbols. This included design of custom numbers and striking patterns, both used in aviation to provide direction.

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New recruit folder
New recruit id badge
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Now recruit website 1

The Now Recruit website has been developed from scratch using Craft CMS. Serving both employers and job hunters, the custom design aims to nudge users into action through searching for jobs or registering details.

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